AuraDecor Designs how we Started

The beginning…

The AuraDecor Designs journey began in 2011, although our friendship began a (really) long time ago in South Africa where both Liz and I were born, and grew up.

We officially launched our business in May 2011 at the Queens Road Summer Market in Watford. From these small beginnings, where our range of handmade and hand-stencilled Agapanthus cushions and Table Runners proved very popular, we created other ‘African’-inspired designs in our textile range.

As we looked at expanding our product offering, we embarked on visiting various trade shows both here in the UK and South Africa.

The posts which follow will describe our journey from these early beginnings, to taking on our first retail space, and to the launch of our online shop. We will also aim to share tips and tricks of the trade.

We hope that you will enjoy reading our stories.




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