Valentine’s Day traditions and customs
The romantic festival of Valentine’s Day will be celebrated this coming Friday.
A few interesting statistics relating to the modern celebration of St Valentine’s Day :
- It is the 2nd largest card-sending holiday of the year, with women purchasing 85% of all Valentines
- 14th February is the most important holiday for florists, accounting for 32% of annual sales
- Of those who buy flowers to send on Valentines Day, 73% are male and 27% are female
- Around 3% of pet owners buy a Valentine’s gift for their pet
The legend of St Valentine is to this day shrouded in mystery, with origins of both Christian and ancient Roman traditions. It is said that the most popular customs associated with Saint Valentine’s Day trace their roots to the Middle Ages, and a conventional belief that on February 14 (halfway through the second month of the year), the birds began to choose their mates.
February has long been celebrated as a romantic month. Throughout the ages the heart has remained a symbol of love, at the core of all human emotions. The giving of a heart signified the giving of everything.
Traditionally celebrated with the exchange of cards, flowers and gifts to express feelings of affection, Valentine’s Day is increasingly being regarded as a festival that celebrates the love between all our dear ones including grandparents, parents, siblings, teachers and friends, and not just lovers.
Pink, red and White are the chief colours associated with Valentine’s day. Other associated symbols include roses, violets, amethyst, lace, love knots, lovebirds, hands and “X”s (representing a kiss).
Whether you celebrate the romantic notion of St Valentine’s day or not, I think that every day is an opportunity to show appreciation for our loved ones, with a hug, a smile, a Thank You.